Leeds Vacuum Formers (LVF) has launched its own range of Skinpack trays – a move that it says will help generate a significant amount of new and add-on business at a time when the meat market is beginning to move away from Modified Atmosphere Packaging (MAP).
The West Yorkshire-based thermoformed packaging specialist developed its own tooling to create the range, which makes use of a unique semi-transparent black tinted material that allows greater product visibility and improves the aesthetic appeal of the packaging.
Nigel Coates, managing director of LVF, said:
“To date, our work on Skinpacking had been limited to bespoke solutions in response to specific client requests, but with the meat market in particular moving more and more in this direction it was imperative we developed our own solution.”
LVF’s move into Skinpacking met with immediate success, with Rhug Estate – an organic farm owned and run by Lord Newborough in Denbighshire, Wales – placing an order to pack 28-day dry aged steaks after LVF was recommended to them by meat processor, Dovecote.
“We anticipated demand for our Skinpacking range would be high, but we didn’t expect requests for it to start coming in before we’d officially launched it,” added Nigel.
Both MAP and Skinpacking are aimed at keeping food fresh for as long as possible without recourse to additives. MAP seals food in a tray that contains a mixture of natural gases in carefully controlled proportions, while Skinpacking delivers an even longer shelf life by allowing a flexible top film to be pulled down over the food, thus vacuum sealing it to the tray.
Skinpacking also brings with it the added benefits of a reduction in the weight of plastic packaging; the removal of an absorbent pad to soak up unsightly fluid loss; greater shelf-visibility and a reduction in the amount of shelf space required.
LVF’s Skinpack offering incorporates both standard D-series footprints and bespoke sizes. As well as the more traditional use of rPET/Pe for the base tray, all of its Skinpack footprints are available in Mono rPET, thereby enabling post-consumer recycling of the product in areas of the country where suitable recycling schemes exist.